Organized retail crime is more than a financial issue. It erodes community trust, fuels underground economies, and creates risks that ripple far beyond the aisles of a store. Tackling it requires seeing beyond silos, aligning on shared goals, and measuring success in terms of disruption and prevention.

Lacy’s career journey has taken her from public safety hardware (body-worn cameras) to innovative software solutions at ForceMetrics. Along the way, she’s discovered her passion for helping law enforcement leverage technology to keep both communities and officers safe.

From patrol officer, to detective, to crisis negotiator with the Abilene PD—to now partnering with agencies nationwide, Rusty brings decades of frontline experience to help law enforcement maximize data-driven tools.